Many organizations spend thousands upon thousands of dollars attempting to figure out how to use social media to their advantage. Meetings are held, gurus are brought in and tweet upon tweet is sent into the Internet ether. Sometimes it works, sometimes it doesn’t. That tweet you’ve spent so much time and energy on and waited for the perfect moment to send out may not get picked up. ...

This Sunday is Mother’s Day, and it’s likely you are planning a surprise 40-float parade, featuring everyone she has ever known and her three favourite bands, leaving no doubt that she is the most awesome mom ever and you’re the most amazing offspring ever. Or maybe you’re getting her flowers. She’ll like that. It’s important to remember, however, moms aren’t the only ones who appreciate a thank you. ...